Link Velocity Explained: How Fast Should You Build Links?

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If you’ve been working on getting your website to show up higher in Google search results, you’ve probably heard the term “link velocity.” But what does it actually mean? And more importantly, how fast should you be building backlinks to your site?

Link velocity is just a fancy way of saying how quickly you gain new backlinks over time. Backlinks are links from other websites that point to your site. They’re important because Google sees them as a sign that your content is useful and trustworthy.

But here’s the thing: getting too many backlinks too quickly can raise red flags, especially if your site is new. Google might think you’re trying to game the system, and that can hurt your progress. On the flip side, building links too slowly may mean it takes longer for your site to gain traction in search results. So, what's the right pace?

It really depends on your website's age, your content, your competition, and how steady your backlink growth looks. A new website, for example, might start with just a handful of links per month. As your site grows and you add more useful content, you can gradually speed up the process. Older websites with a history of backlink activity can usually handle a faster pace without raising eyebrows.

If you're wondering how long all of this takes, it's helpful to know that ranking on Google doesn’t happen overnight. You can read more about this here: https://crowdo.net/blog/how-long-to-rank-in-google-2025/

One smart approach is to focus on steady and natural link building. Try to earn links by creating content that people actually want to share — like helpful guides, interesting blog posts, or tools that serve a real purpose. Outreach is another way to build links where you connect with other site owners in your niche and ask if they’d like to link to your content.

The bottom line? Go steady and stay consistent. There’s no magic number of links to build each week or month. It’s more about making sure your growth doesn’t look odd and that your links come from trustworthy, relevant sources. Take a long-term approach and make sure your foundation — your site, your content, your strategy — is solid. Over time, the results will come.